Essays Your Most Competitive Advantage Doesn’t Seem Competitive—To YOU Don't dim your light, it's my newsletter birthday! Derek MacDonald Mar 17, 2025 Blog Home Your Most Competitive Advantage Doesn't Seem Competitive—To YOU by Derek MacDonaldDon't dim your light, it's my newsletter birthday!Read on Substack “But how do you find your competitive advantage?”It was a good question. Especially since I’d said: "Your most competitive advantage doesn’t seem competitive—to YOU."I’d even said that not using your competitive advantage because it makes you different, is exactly why you should be using it. onward. -dmac More from Becoming Unobstructed. Explore more posts here. Subscribe Daily Subscribe Weekly