The creator economy is the new “pull yourself up by your bootstraps” fallacy.
Isobel’s boiling water for mac-n-cheese. I’m sitting on the foam mattress in the bed of the truck, connecting to my phone’s wifi hotspot.
Our coastal roadtrip means stopping into coffee shops or working remotely—in the truest sense of the word—to get stuff done.
Parts of it are idyllic, but it requires a ton of flexibility, patience, and emotional regulation. Managing yourself and your workload is challenging enough on a normal day, let alone when you’re living out of a Toyota Tacoma with your partner. So while typing away in the descending darkness, all I could think about was the crossover between solopreneurship and the self-help industry.
Keep reading:
This Dead-End American Life by Derek MacDonald
Side-hustles, self-help spirals, and the creator economy's fatal flaw.
Read on Substackonward.
-dmac