Essays

Products Fail, But Technology Prevails (just look at BlackBerry)

Resisting innovation causes more discomfort than it avoids.


Products Fail, But Technology Prevails (just look at BlackBerry) by Derek MacDonald

Resisting innovation causes more discomfort than it avoids.

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Resisting new and innovative ways to navigate causes more discomfort than it avoids. That’s why helping people adapt to discomfort, and adopt new ways of navigating it, is the biggest market opportunity of our time.

Because even when new products fail, new technology persists. Just look at BlackBerry. Their product crashed, but having a computer in our pocket lived on.

AI isn’t going anywhere.

onward.

-dmac


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