“People don’t pay for information they pay for implementation”
While jotting down the insight, I reflected on its implications. Emerging from the darkened backdrop into the well-lit foreground, everything about Jon conveyed professionalism.
“The hoodie’s a nice touch”, I thought. A page out of my own playbook, it reduced the polished veneer to a level of casual earnestness. While also maintaining his credibility. “Bravo, sir” I said to myself, admiring Jon’s self-awareness and his olive branch.
He sunk into a more relaxed perch on his elbow.
Then, he said, “Make it accessible and make it relevant”.
onward.
-dmac